The Tipping Point

Last updated Aug 05, 2008 by Yee-Ling Tan
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The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
Published by Back Bay, 2000
ISBN 0316346624, 9780316346627
279 pages

A required reading for EAS 448.
There are three must read chapters:

1. The three rules of epidemic

2. The law of the few

3. The stickiness factor

4. The power of context

The first chapter is available online on http://books.google.com/books?id=MMlxzMNkE_0C&pg=PA3&dq=tipping+point&source=gbs_toc_r&cad=0_0&sig=ACfU3U3bhHDbThLXP5xp165mcFnckxkCyQ#PPP1,M1

Comments

1 comment
  • Bio-Valley
    Sep 09, 2008 Eric Smith said:
    This is a fairly amazing book; it changed the way I view the world in some ways. I have been there when tipping points occurred, for instance: Dungeons & Dragons, Trivial Pursuit, the microcomputer, and the Internet. The book is not really an advice book, it's more an entertainment and explanation of the way the world works. E

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